Devotion Vodka, which bills itself as “the world’s first gluten-free, sugar-free and 100% Made in the USA flavored vodka family,” announced that the brand’s line-up of flavors will be available at 500 Walmart stores across the west coast (California, Arizona, Nevada, New Mexico), and throughout Florida, beginning in mid-May, 2015.
This marks a major breakthrough for one of the spirits’ industry’s hottest brands, as Devotion Vodka continues to expand distribution nationwide. With increased availability at major retailers, restaurants and grocery chains across the USA, Devotion’s growth coincides with a rising consumer trend that shows gluten-free and sugar-free living has become an accepted lifestyle for millions of individuals who must adhere to dietary restrictions, and/or for those who choose to adopt specific diets.
“This relationship with Walmart is a significant next step in the business and brand growth of Devotion Vodka,” said Drew Adelman, CEO, Devotion Vodka. “Demand for gluten-free and sugar-free alternatives continues to surge, so gaining shelf space at the nation’s largest retailer, alongside of global brands, is a tremendous accomplishment.”
The award-winning vodka (Wine Enthusiast – Top 50 Spirit, Beverage World- Breakout Brand and Beverage Information Group- Rising Star Growth Brand Award ’14 & ‘15) is the perfect alternative for adults 21+ who want to enjoy a cocktail from time to time, but are more conscious about ingredients. Now available in six refreshing fruit flavors: Wild Cherry, Coconut, Blood Orange, Black and Blue, Tiki Tea and “The Perfect Cosmo,” along with the original, Devotion Vodka is becoming a popular choice for guiltless specialty cocktails at home. Walmart adult customers of legal drinking age will have the opportunity to indulge in Devotion’s smooth-tasting vodkas, and create their own “smart” sugar-free and gluten-free martinis and cocktails at home.
“We have been very strategic about our phased growth strategy,” said Mike Calleja, COO, Devotion Vodka. “Now Walmart customers in key major markets will have the opportunity to enjoy this one-of-a-kind premium flavored, ‘Made in the USA’ vodka brand, for a very reasonable price.”
At a time when consumers are consistently reading more labels and scanning for ingredients, Devotion Vodka is at the forefront of the Gluten-Free & Sugar-Free movement in the spirits marketplace. Moreover, the credibility of the brand is supported by Devotion’s strong endorsement from the Alcohol and Tobacco Tax and Trade Bureau (TTB), as Devotion is the ONLY vodka brand permitted to print both “Gluten-Free” and “No Added Sugar” on the bottle.
Devotion Vodka, which has an SRP of $19.99, is currently available at prominent national grocery retailers, major restaurant chains, retail stores, restaurants, bars and nightclubs across the U.S. For more information and delicious drink recipes, visit www.devotionvodka.com.
Launched in November 2009, Devotion Spirits, Inc. (DSI) is the first company in the world to offer a completely new category in premium spirits, and marketed under a single brand – Devotion Vodka, World’s First Sugar-Free, Gluten-Free American Made Vodka Family. The Company was created by entrepreneur Drew Adelman, a nightlife and dining aficionado and fitness advocate, searching for a way to marry his two passions. Devotion Vodka boasts 80 proof, six-column distilled vodka (made from the finest American Corn), and is the only flavored vodka brand made exclusively in the USA.
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