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Devotion Vodka recently expanded its retail footprint to include Nevada.

As a gluten and sugar-free product, the company is aiming its sights on the health-conscious set. Its latest retail entry includes the Kroger-owned supermarkets in South Carolina, Kentucky and Nevada.

The brand was recently granted permission by the Alcohol and Tobacco Tax and Trade Bureau to print both “gluten-free” and “no added sugar” on the bottle, a factor that could be a differentiator for a small company battling global brands for shelf space.