As the popularity of flavored spirits continues to surge, Devotion Vodka, the world’s first gluten-free and sugar-free vodka family, today announced the debut of Tiki Tea, the first-ever gluten-free and sugar-free tea flavored vodka. Joining a line-up of refreshing flavors, including Wild Cherry, Coconut, Blood Orange, Black & Blue and the Perfect Cosmo, Tiki Tea will please every vodka drinker’s – and tea lover’s – palate. The new flavor will officially launch over Memorial Day weekend at Martell’s Tiki Bar, the popular Jersey Shore hotspot on the Point Pleasant, N.J., boardwalk, with a phased national roll-out during summer and fall 2014.
With tea being the most consumed beverage in the world other than water, Tiki Tea, which consists of natural sweet tea flavors from a selection of premium teas from around the world, combined with tones of honey and citrus zests for a robust flavor profile, was a natural extension to Devotion Vodka’s line-up of flavors. In fact, Allen Flavors, maker of Arizona Iced Tea, the #1 privately owned flavor company, is Devotion Vodka’s flavoring partner, and the company was instrumental in creating the first-ever sugar-free, gluten-free, non-GMO and allergen-free tea flavored vodka in the industry.
In partnering with Allen Flavors, Devotion uses a propriety process of eliminating sugars as a flavoring agent, while producing a superior taste profile, without compromising quality. Many mass-produced flavored vodkas available in the marketplace have been diluted by sugary flavoring agents and artificial sweeteners. In lieu of sugar, Devotion uses an essence process along with natural flavor compounds that promote a mature, light and complex flavor profile for the invigorating Tiki Tea.
“As tea is the drink of choice among so many consumers in our society, and as we seek to satisfy the palates of all adults of legal drinking age, including those with specific dietary needs, we are thrilled to introduce the first gluten-free and sugar-free tea-flavored vodka,” said Drew Adelman, CEO, Devotion Vodka. “Having an accomplished flavoring company produce Tiki Tea reinforces our commitment to the category, as we deliver quality products that taste great and are extremely versatile for all types of cocktails.”
The Tiki Tea bottle will feature the words “Gluten-Free” and “No Added Sugar” prominently, as Devotion Vodka was recently granted permission by the Alcohol and Tobacco Tax and Trade Bureau (TTB) to be the only vodka brand to print both “Gluten-Free” and “No Added Sugar” on the bottle, a major breakthrough and a key differentiator for a growing company battling global brands for shelf space.
Devotion Vodka is available at bars, nightclubs, restaurant chains (Houlihan’s, Applebee’s, Red Robin, etc.) and grocery/retail stores (Publix, Kroger, Albertsons, Whole Foods, Wegmans, Bottle King, Total Wine & More, etc.) across the U.S.
Devotion Vodka, which is 100% Made in the USA with the highest grade corn, has an SRP of $19.99. For more information and delicious drink recipes, visit www.devotionvodka.com.