Backed by 5 years of consistent case sales growth, Devotion Vodka, the world’s first gluten-free, sugar-free and 100% Made-in-the-USA flavored vodka family, today announced the Company has surpassed 100,000 cases in sales, a significant milestone for a growing Company battling global brands for shelf space.
Recognized as a Wine Enthusiast Top 50 Spirit, a Rising Star Growth Brand from Beverage Information Group (2014 & 2015), and a 2014 Breakout Brand from Beverage World, Devotion Vodka continues to gain momentum. In fact, major distributors are lining-up to join the current distribution network, which includes Fedway Associates, MS Walker, Young’s Markets, Charmer Sunbelt Group and Southern Wine & Spirits – where Devotion was also recognized as a Top 10 Rising star brand.
“While we have a strong stable of partners who have helped drive Devotion Spirits to this milestone, what is truly exciting is the interest we are receiving throughout the industry from key companies who are looking to join forces and make this brand a national power,” said Drew Adelman, CEO, Devotion Vodka. “We are not slowing down, and we look forward to continued growth as gluten-free and sugar-free living continues to surge throughout the U.S.”
Devotion’s growth coincides with a rising consumer trend that shows gluten-free and sugar-free lifestyles have become commonplace among millions of individuals who must adhere to dietary restrictions, and/or for those who choose to adopt specific diets. In fact, according to market research firm Mintel, the gluten-free market is expected to exceed $15 billion in sales by 2016. As this trend continues to gain traction, Devotion Vodka is at the forefront of this movement in the spirits marketplace.
“We’ve always had a methodical approach to competing alongside global brands,” said Mike Calleja, COO, Devotion Vodka. “Our motto since inception has been ‘a mile deep before a mile wide,’ and everyone from our CEO to our local promotional teams live by the philosophy of rolling up our sleeves and supporting our customers at the grassroots level. Reaching this sales milestone reinforces that the effectiveness of our strategy and the commitment of our people.”
Available in six refreshing fruit flavors including Wild Cherry, Coconut, Blood Orange, Black and Blue, Tiki Tea and “The Perfect Cosmo,” along with the original flavor, Devotion Vodka is a delicious and “less guilty” alternative for adults 21+ who want to enjoy a cocktail from time to time, but are more conscious about ingredients.
Added Adelman, “Our partnership with Allen Flavors, the #1 privately owned flavor company and maker of Arizona Iced Tea has been truly unique. They developed a process of eliminating sugars as a flavoring agent in vodka, distinguishing our brand from the many mass-produced flavored vodkas available in the marketplace that have been diluted by sugary flavoring agents.”