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Devotion Vodka receives permission to tout gluten-free claims

The Alcohol and Tobacco Tax and Trade Bureau (TTB) granted Devotion Vodka, a sugar-free, gluten-free vodka brand, permission to have the word “Gluten-Free”Devotion Vodka printed on its bottles, the company says. Additionally, Devotion received permission to print “No Added Sugar” on its bottles, it adds. With gluten-free products representing a multibillion-dollar market, the ability to print “Gluten-Free” on the bottle is a major breakthrough for a small brand like Devotion, it says. This new permission is timed with Devotion’s full brand roll-out to all 50 states scheduled for early this year. As such, the company updated packaging for its Original, Wild Cherry, Coconut, Blood Orange, Black & Blue, and The Perfect Cosmo varieties to reflect the new, certified claims.