WARREN, N.J. – March 24, 2014 – Backed by a surge in demand for gluten-free products, which is expected to exceed $15 billion by 2016, grocery chains across the United States continue to offer more expansive food and beverage selections to satisfy the needs and the palates of customers with dietary restrictions. As part of the company’s phased national distribution plan, Devotion Vodka, the world’s first gluten-free, sugar-free and 100% Made in the USA flavored vodka family, today announced the brand is now available at Kroger supermarkets in South Carolina, Kentucky and Nevada.
Occupying shelf space at the nation’s largest supermarket chain in some key markets supports Devotion Vodka’s strategic expansion plans, as the company continues to penetrate the grocery sector, which includes increased availability at several Wegmans, Whole Foods, Publix and Albertsons supermarkets across the U.S. Future plans include distribution at Kroger supermarkets in multiple states throughout 2014 and beyond.
To support expansion, and as the popularity of gluten-free and sugar-free products continues to increase, Devotion Vodka was recently granted permission by the Alcohol and Tobacco Tax and Trade Bureau (TTB) to be the ONLY vodka brand to print both “Gluten-Free” and “No Added Sugar” on the bottle, a major breakthrough and a key differentiator for a small company battling global brands for shelf space.
“Consumer demand for gluten-free and sugar-free products continues to increase in many food and beverage categories, and for those adult consumers who enjoy a cocktail from time to time, Devotion offers a great alternative,” said Drew Adelman, CEO, Devotion Vodka. “The decision by the Alcohol and Tobacco Tax and Trade Bureau truly validates our product, and is a competitive advantage as both on-premise and off-premise establishments are seeking alternative options with gluten-free and sugar-free attributes.”
Available in five refreshing fruit flavors: Wild Cherry, Coconut, Blood Orange, Black and Blue and “The Perfect Cosmo,” along with the original, Devotion Vodka is quickly becoming a popular choice for guiltless specialty cocktails at home, and is the perfect alternative for adults who are more conscious about what they consume. Kroger customers of legal drinking age in South Carolina, Kentucky and Nevada will have the opportunity to indulge in Devotion’s smooth-tasting vodkas, and create their own “smart” sugar-free and gluten-free martinis and cocktails at home.
Devotion Vodka, which is 100% corn based, teamed up with Allen Flavors, the #1 privately owned flavor company and maker of Arizona Iced Tea, to develop a process of eliminating sugars as a flavoring agent in vodka. Many mass-produced flavored vodkas available in the marketplace have been diluted by sugary flavoring agents. In lieu of sugar, Devotion uses an essence process along with natural flavor compounds to ensure its flavored vodkas maintain sugar-free attributes. Devotion Vodka has an SRP of $19.99. For more information and delicious drink recipes, visit www.devotionvodka.com.
About Devotion Spirits, Inc.
Launched in November 2009, Devotion Spirits, Inc. (DSI) is the first company in the world to offer a completely new category in premium spirits, and marketed under a single brand – Devotion Vodka, World’s First Sugar-Free, Gluten-Free American Made Vodka Family. The Company was created by entrepreneur Drew Adelman, a nightlife and dining aficionado and fitness advocate, searching for a way to marry his two passions. Devotion Vodka boasts 80 proof, six-column distilled vodka (made from the finest American Corn), and is the only flavored vodka brand made exclusively in the USA. Visit www.devotionvodka.com for more information.