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DEVOTION VODKA LAUNCHES TIKI TEA FOR MEMORIAL DAY

The US-based drinks company partnered with Allen Flavors, producer of Arizona Iced Tea, to develop the honey and citrus flavour profile of Tiki Tea.

“As tea is the drink of choice among so many consumers in our society, and as we seek to satisfy the palates of all adults of legal drinking age, including those with specific dietary needs, we are thrilled to introduce the first gluten-free and sugar-free tea-flavored vodka,” said Drew Adelman, CEO, Devotion Vodka.

“Having an accomplished flavoring company produce Tiki Tea reinforces our commitment to the category, as we deliver quality products that taste great and are extremely versatile for all types of cocktails.”

As with the rest of the range, Devotion Tiki Tea Vodka will clearly feature the words “gluten-free” and “no added sugar” on its labelling. It will be launched this weekend (Memorial Day weekend) at Martell’s Tiki Bar, at Point Pleasant, NJ, with a phased national roll-out during summer and fall 2014. It will retail for US$19.99 for 750ml.

The use of the words “gluten-free” on spirits labelling, particularly on vodka products, is a major trend in the US where consumers are increasingly concerned about health and nutrition. However, some have claimed the descriptor is invalid as distilled spirits contain no gluten anyway.