Devotion Vodka, the New Jersey distiller, this week introduced a line of domestic vodkas it claims is the “first full line of sugar-free and gluten-free flavored vodkas.”
The four-year-old company already had Blood Orange, Black and Blue and The Perfect Cosmo flavors. On Monday, it unveiled its Wild Cherry and Coconut flavored vodkas. Devotion teamed up with Allen Flavors, maker of Arizona Iced Tea, to develop a process to eliminate sugars as a flavoring agent in its vodkas.
The expansion of its line of 100% corn-based vodkas is being termed “a major breakthrough for a small company like Devotion, which is battling the marketing muscle of the global brands for shelf space,” according to Drew Adelman, Devotion Spirits founder and CEO.
“There continues to be a shift in consumer priorities, and products that maintain gluten-free and sugar-free attributes have become very popular across many categories. Other flavored vodkas are packed with sugars, while our innovative flavoring process was developed with the image-conscious adult in mind.”
The Devotion products carry a suggested retail price of $19.99 for the 750ml bottle. Just ignore any of its posters that feature the simpleton from “Jersey Shore” called “The Situation.”